ACDs: Greg Weber and Michael Costa
Copywriter: Brian Koenigsberg
Art Director: Shanan McKeaney 

SAP uses data and analytics to help its partners develop best practices and run better. The Best Practices content series uses data and humor to highlight those partnerships and SAP's role behind the scenes. The series kicked off in 2017 with two episodes about the NHL. We continued the series in 2018 with an episode that covers SAP's work with Cirque du Soleil.