Essentia’s Evergreen Social
I’ve never seen a corporation’s Instagram filled with so many comments filled with an obsessive love like Essentia’s. To keep our fans happy and interacting with us we kept our feed filled with monthly social campaigns, brand ambassador content, beautiful product photography and giveaways that fans fought tooth and nail over.
This first section is a showcase of all designs I had the opportunity to do. It was a great refresher on how to stop a thumb from doom scrolling, and how to create some beautiful motion graphics.
The Feed
One of the biggest challenges we faced while producing all the content was making sure that everything matched the feed. Keeping posts feeling fresh and with a matching aesthetic was of upmost importance and I think we nailed it.
Here’s all the work we did in the year I spent as the lead Art Director at Essentia.
