Spring Refresh | Beyond the Digit
For T-Mobile’s upcoming Spring Brand Refresh we were looking to inspire people to break free from the restrictions of the everyday. We used the digit to center in on intimate moments where customers are enjoying the benefit of going beyond the usual and integrating depth to the layouts. The copy was written to be kept simple and loud.
Beyond the Expected Headlines
with benefit subheadlines
Benefit Headlines Only
MORE Headlines
with benefit sub headlines
Holiday Refresh | Go Holiday
The holiday season for T-Mobile is its biggest time of the year. As everyone flocks in for the newest devices and best deals we wanted to capitalize on their newest plan, Go5G.
The following direction was one the team loved but wasn’t selected. I had to share it here cause I had the most fun playing with all the glitter without it getting everywhere.
Direction 1: Large Go
Nothing says “Do it!” like a large Go! The first design approach for this concept uses this monolith to energize and empower customers for the holiday season.
Direction 2: Go Go Go
The holiday season has so much to do it’s hard to keep up. The second design approach uses repetition and catchy phrasing to keep people motivated through the season.
